Inclusive. Transparent. Accurate.

It’s core to our values to give you as much information as we can.  We do try to capture all likely questions and answer them here for you.  However, if there’s something not here, please call us or email us, and we’ll deal with your enquiry as quickly and completely as possible.

What does FoodAdvisr do?

FoodAdvisr is an app that provides an information matching service.  It helps you to access product information so that you can make informed choices that suit your health, nutritional and lifestyle needs when it comes to food.

The app allows you to set your allergens, intolerances, likes, exclusions, lifestyle preferences and nutritional preferences and then maps these against the meals and foods you select to give you a rating matched against your profile settings. For allergens, it will give you a black circle with a white ‘a’ indicating you MUST not eat that product; for intolerances, it will show a red circle with a white exclamation mark. For every product you have selected, FoodAdvisr will give you a rating with the icons associated with each step of your profile set up – and provides additional information for that product at your fingertips.

FoodAdvisr enables you to make informed choices when shopping for your groceries and when you are cooking at home, looking to dine out, or order in (coming soon!).

Where can I use it?

You can use it in several grocery stores. Simply tap ‘Scan’ and your screen will change into a camera, ready to scan a product’s barcode. FoodAdvisr also allows you to find food inspiration via ‘Meals’, matching recipes to your unique dietary requirements.

This means that you can use FoodAdvisr at home to check food items in your cupboard, to look for allergen-safe recipes and to find restaurants nearby to dine out via ‘Dine’. Our ‘Deliver’ module is coming soon – Allowing you to order takeaways straight to your doorstep.


How do I get it?

If you have an IOS device (iPhone or iPad) – go to the AppStore on your device, search for FoodAdvisr and download the app.  If you are an android user, download the app from GooglePlay.

How much does it cost?

FoodAdvisr is completely free to download and use.

Do you send me push notifications?

We don’t send push notifications on this version of the app however this may change in the future.  At that point, you can turn off your push notifications the same way you would for any other app on your device:

  • For IOS users – go to Settings – Notifications – then switch the toggle to ‘off’ to stop receiving push notifications from us.
  • For Android – go to Apps – Settings – Sounds – Notifications – App Notifications – FoodAdvisr – Select the option you require.

Can I use my account on two different devices?

Yes, you can use as many devices as you like; just log on using your email username and password.

Can I access my account when I don’t have internet connection?

Yes.  When the phone is disconnected from a network you can still open the app, make changes to your account settings or profiles, or use the ‘Dine’ menus (which are have been downloaded to your phone off the network, and which sync next time you connect).  You will not be able to use the scanning capability unless you have a network connection (3G, 4G or wifi).  Any changes that you make in your settings when off-line will be automatically uploaded to your account profile only when you get a network connection.

How do I use the app/start using the app?

When you first open the app, a tutorial will appear showing you how to use the app and what each screen of the app does. You can revisit this tutorial via the burger menu if you need a refresh at any time! Additionally, in each screen there is a help button in the form of an ‘i’ in the top right hand corner which also tells you how to use that particular part of the app. If you need more help, please email us on info@foodadvisr.com.

What do the app's icons look like and where will I see them?


Allergies Allergies icon Foodadvisr The allergies icon can be seen in the profile carousel, and during all food scans and menu browses. Anything that shows this icon: Do NOT eat!
Intolerance Intolerances icon FoodAdvisr The intolerance icon can be seen in the profile carousel, and during all food scans and menu browses.
Exclude Exclude icon FoodAdvisr The exclude icon can be seen in the profile carousel, and during all food scans and menu browses. This icon represents all the ingredients you have chosen to exclude!
Lifestyle Lifestyle icon FoodAdvisr The lifestyle icon can be seen in the profile carousel, and during all food scans and menu browses. Whether you’ve selected vegan, vegetarian or a similar lifestyle choice!
Nutrition Nutrition icon FoodAdvisr The nutrition icon can be seen in the profile carousel, this icon represents all your nutritional preferences.
Likes Likes icon FoodAdvisr The likes icon can be seen in the profile carousel, and during all food scans and menu browses.
May contain May contain icon FoodAdvisr The ‘may contain’ icon can be seen during all food scans and menu browses. This means the product may contain an ingredient you are allergic/intolerant to, for example, ‘may contain traces of nuts’.
Not enough data Grey not enough data icon FoodAdvisr The grey circle icon tells you that there is not enough data on an item.


Why do the icons change colour in the carousel?

The icons you see in the profile settings carousel change colour to let you know that you’ve completed that step in your profile set up.

So when you’ve finished your first step, clicked back and move onto the next setting, you’ll see it has changed colour and that you’re well on your way to completing your profile!

What is 'Meals' and what does it do?

‘Meals’ feeds the user hundreds of different recipe ideas, giving you food inspiration that matches your dietary needs. Whether you’re looking for a snack, breakfast, lunch, dinner, or even dessert, we’ve got you covered for all kinds of recipes according to your tastes and requirements.

What is 'Dine'?

Dine is the perfect eating out companion. Dine allows users to browse menus and find dishes that suit their needs, so they’ll never be sat at the table wondering ‘what can I even eat?’ ever again.

What is 'Deliver'?

Deliver (coming soon!) allows users to browse menus of nearby takeaways, delivering food that is allergen safe straight to their doorstep! Keep an eye out for the deliver module, coming soon.

What is 'Scan'?

Scan is just what it says on the tin! This feature allows users to scan the barcode of products in a range of supermarkets for an instant ingredient match to their profile. They’ll be met with an icon upon scanning, for example a black circle with a white ‘a’ will show that an allergen you have set is present in that product. In which case, do NOT eat!

Is it a nutritional app or just for allergies and intolerances?

It is both. When you set up your profile you’ll have the opportunity to specify allergens (identifiable by an ‘a’ in the profile carousel), intolerances (an exclamation mark), exclusions (‘e’), likes (the FoodAdvisr logo), lifestyle preferences (‘ls’) and nutritional (‘n’) preferences. Setting up your allergens will show you a list of the 14 officially recognised allergens (in accordance with the requirements of the Food Standards Agency and Regulation (EU) No 1169/2011.

The second icon, shown as an exclamation mark allows you to choose from an extensive list of intolerances that we have defined with our qualified nutritionist. This list also includes typical food ingredients that are commonly unpopular. With lifestyle and nutritional settings available, you can also set your preferences for calories, fat, saturated fat, salt, sugar, protein, carbohydrates in the form of starch, fibre, cholesterol and define your profile to a specific lifestyle preference such as vegan.

What is an allergy? What is an intolerance?

For allergy and intolerance advice and information you should consult your GP and/or research the NHS, Food Standards Agency (FSA) and British Allergy Assoiation websites which will have many relevant details on this subject.

What we can tell you is that we are using the 14 officially recognised allergens (in accordance with the requirements of the Food Standards Agency and Regulation (EU) (No 1169/2011) and you can see them listed in the profile carousel under ‘allergens’: gluten, crustaceans (shellfish), eggs, fish, peanuts, soybeans, milk, nuts, celery, mustard, sesame and sulphur dioxide (also known as sulphites), lupin and molluscs.

Food intolerances are not as clearly defined; you will find our comprehensive list of intolerances in the second icon called ‘intolerances’ which also has a number of common food sensitivities or ingredients that you may wish to avoid.

We always suggest you visit your GP if you suspect you may have an allergy or an intolerance.

I don’t have an allergy or intolerance but I just want to use it for diet and nutrition - can I still use the app?

Yes of course, our app can be used for nutritional purposes only.  Make sure none of the allergies or intolerances are selected and simply adjust your nutritional values in ‘nutrition’ accordingly. FoodAdvisr will compare and rate the products you select against these settings.

Is FoodAdvisr 100% accurate? Can I trust your information is up to date?

We rely on the producers, grocers and food retailers to give us the correct information about their products. Whilst we cannot accept responsibility for any errors, omissions or misleading statements in the information provided by the brands, groceries and food retailers, we go to great lengths to make sure all our information is up to date.

For groceries, the database we use for product information is linked through an Application Programming Interface (API) with all product updates happening automatically.

Food retailers are responsible for advising us of any changes to their menus and/or ingredients within 24 hours of any changes being made.  We also ask our partners to confirm weekly that their entire product data is correct.

Where do you get the information/data from?

For our grocery product data, we use a number of sources including a UK leading company called Brandbank who provide us with product information on over 250,000 products.  We also take additional product data from some of the grocery companies we work with. For ‘Meals’ our data comes directly from Yummly.

Our ‘Dine’ menu data comes directly from the relevant food operator.

What is your nutritional system based on?

Our nutritional settings (our sliders in ‘nutrition’) are based on the Food Standards Agency guidelines for fat, saturated fat, salt and sugar.  All other nutritional amounts such as Calories, Protein, Carbs (Starch), Fibre and Cholesterol have been developed with our very experienced nutritionist based on daily recommended amounts and extensive research into the latest thinking.

When you set your preferred levels on the sliders, you should note that you are setting your preferences to your levels.  By doing this you are effectively controlling the ratings that will appear in your results screen because the comparison and ranking readout is a mapping of your preferences against the product.

Can I enter in the portion size and get nutritional information based on that?

All our results are based on 100g so you cannot enter certain portion sizes for results.  This allows us to map your preferences accurately to each product with a standard and consistent measurement baseline.

Can I use this in any supermarket?

You can use FoodAdvisr in ‘Scan’ mode in any grocery store.  We cannot guarantee however that we have the data on all the products in every store (to use ‘Scan’ tap the 4th icon along the bottom called ‘Scan’) so your experience in some stores may be limited.

Can I use this in any restaurant?

FoodAdvisr allows you to check the menus of restaurants to find dishes that suit your needs. You can access ‘Dine’ via the second icon at the bottom of the screen. From here you can choose a cuisine and define your search by location.

If a restaurant is currently not signed up with FoodAdvisr their entry will be greyed out, however you can click ‘invite’ to let us know that you are interested in their menu – We will then pass this on to the appropriate food retailer and inform them of the interest in their dishes.

Can I still eat something that says ‘may contain’ but your app says it is safe?

We cannot make that decision for you.  All we can do is provide you with the information we have received to help you make an informed choice.  It may have been made in a factory where cross contamination could happen or the producer may not be able to confirm with absolute certainty that the product has been completely isolated from the allergen concerned.

The ‘may contain’ information displayed is based on the information we have been given for that product but we are unable to guarantee it is free from the applicable allergen so only you can make that decision.  Some individuals can tolerate trace levels of a specific allergen and others cannot, therefore we have to leave the decision to you as to how strict you must be with a ‘may contain’ clause.  As always, we recommend you consult with your GP.

How do I choose my own slider amounts?

You can choose your slider amounts within the ranges we have set. Go to your profile settings and tap ‘nutrition’ in the carousel – This is where you will see your sliders for your calories, total fat, saturated fat etc. As you adjust the sliders you will see the amount changing and turning from green to amber to red, depending on how healthy the amounts are.

FoodAdvisr will automatically save these levels to the profile you have selected.  Please note that the levels you have set are the levels you are comfortable with and that the FoodAdvisr engine will give you a rating against these levels – i.e. your preferences.

Your rating system doesn’t match with the recommended daily allowances – why?

The colours and amounts that appear on the sliders as you set up your ‘nutrition’ profile for Fat, Saturated Fat, Salt and Sugar are based on the Food Standards Agency guidelines.  We have based the set up levels for all other nutritional information such as Calories, Protein, Carbs (Starch), Fibre and Cholesterol on extensive research and working with our qualified nutritionist.  This is to give you a guide of what you might set your preferences at in line with your dietary preferences and needs.  However, the rating system you see once you have scanned or selected an item is based on your preferences and how you have set up your sliders.

Can I use the app when I’m on holiday?

The app is for use in the UK only – so if you are taking a holiday in the UK you will be fine.  We are hoping to expand into other countries in the future.

Do I need to update the app to get the most up to date information on the products?

No, your app will automatically update when online – that is through the internet, 3G or 4G connection if your mobile data is switched on.

Are all foods/beverages with a barcode able to be scanned?

We hold data for over 250,000 products sold in UK grocery stores and we are constantly adding products to our database.  If you find a product that does not scan, please let us know and we will work with the relevant grocery business to add it to our list.  We are unable to scan ‘reduced sticker’ products as the barcode on these are temporary and locally produced.

How do I report an error/give feedback?

To give us feedback, please e-mail us at info@foodadvisr.com or info@advisrtech.com.  We welcome all feedback and any questions you may have and will endeavour to get back to you as quickly as possible.  The same applies if you are having trouble using the app.  You can also call our team on 0345 241 3590.

Where is your head office?

Our head office is in Fareham, Hampshire.  Our full address is: Advisr Technologies Ltd, 25 Barnes Wallis Road, Fareham, PO15 5TT

Are you recruiting?

We are always interested to hear from people with talent who think they share our values. We will post jobs here on our careers page once positions are available. Alternatively, please email your CV to careers@advisrtech.com with a cover letter explaining the type of role you would be looking for. We would be delighted to take a look and we will aim to get back to you within a week.