It’s crucial for those with a food allergy or intolerance to know what’s in the food they’re eating.

The great news is that all the information is on the labels – or the barcode.

Making shopping simple

Living with a food allergy can be incredibly time consuming when it comes to food shopping. Many customers spend precious time reading packaging labels to ensure food items are safe, turning a quick food shop into a burden. With FoodAdvisr, we turn a smartphone into a food scanner, checking a product’s ingredients against their already set allergens, inclusions and exclusions.

It’s quick and simple to set up, and once their profile is set, they’re ready to scan!

How does it work?

Making a scan is easy! All a user needs is a product with a barcode and we take care of the rest. Once their profile is set, we match their needs – however complex – with the scanned item to ensure it is allergen safe.

When a scan has been made we display whether it is safe, ‘may contain’ an ingredient or completely unsafe for the allergens set!

Scan results screen

How will a user know if there’s an allergen in the selected food?

Once a user has made a scan, they’ll instantly see results displayed showing if an item is safe for them to eat. If unsafe for their set allergens, an ‘A’ will appear beside each individual item! We then break down what makes an item unsafe, leaving the decision up to the consumer!

In this result we’ll also pick up whether an item has specific inclusions that the user has set, such as ‘high fibre’ or ‘high protein’!

Individual item scan results

List of groceries FoodAdvisr

Where can users use FoodAdvisr?

Select a retailer and go!

Simply click on the supermarket you want to shop in, and start scanning the barcodes on the food labels. Users will see instant recommendations based on their profile settings, with the opportunity to click an item and see more detailed information on that product.

Users will be instantly notified if an item is unsafe, showing an ‘A’ icon if a food item includes an ingredient in their allergens!

More information on food allergens and labelling

If you’d like more detailed information on food allergens and food labelling, here’s a few links that will help;

Allergy UK


Food Standards Agency